Continuously monitor consumer trends, technological advancements and changes in the marketing landscape in order to proactively adapt marketing strategies to leverage emerging opportunities

Collaborate with the business team to uncover insights consequently developing and implementing result-oriented marketing and branding strategies for Riverhead

Use different tools to generate content and designs in line with Riverhead’s standards and brand identity

Develop and maintain an effective marketing calendar

Oversee and grow marketing efforts, consistently identifying revenue growth opportunities within our established clientele base

Set marketing objectives and sustain the brand in line with Riverhead’s vision, mission, and both short and long-term goals

Contribute to website enhancements through providing recommendations to optimize the use of Riverhead brand and identity

Identify and assess short and long-term resource needs, budgetary requirements, and financial projections for marketing activities in line with annual marketing budget, profit / loss projections, and expenditures spending

Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing efforts

Conceptualize and execute marketing campaigns tailored to the target audience and aligned with the Riverhead’s branding guidelines, including designing content for social media marketing and events

Collaborate with both business development and operations teams to achieve outstanding results

Communicate closely with vendors and third-party partners ensuring smooth collaboration and managing Riverhead’s relationship with them

Regularly provide reports and presentations to the management team, highlighting marketing activities, KPIs, insights, and the impact of marketing efforts on the business

Background in Marketing and Branding

Previous experience in management consulting and AI related domains is a plus

Knowledge in CRM Software

Successful track record in senior marketing roles and creating marketing campaigns

Strong organizational and time management skills

Proficient in using AI and online marketing tools